January is the ideal time to set up your marketing goals and strategies for 2023. Are you considering attending a roofing trade show or a home trade show? Or do you already have one or two on your schedule for 2023? Trade shows are an excellent −and often underutilized −marketing strategy that can bring amazing, long-lasting results for your business.
What are the benefits of attending a roofing trade show?
The number one benefit is that they are a fantastic way to land new business. This is the place where you’ll meet or reconnect with the decision-makers…the people who are actually paying for the roof. Maybe they just bought a new commercial building (or several), and they are actively looking for a roofing contractor. This is the opportunity to meet, talk to them one-on-one about your services and strengths, and make sure your business is in the running for their next big contract.
It’s important to recognize the value of meeting in person for building your professional network. You’ll be developing relationships with people you already know and reminding existing customers that your business exists. Trade shows are the perfect place to exchange ideas, find a competitive edge, and just have a few laughs!
Roofing trade shows are “the place to be” if you want to stay current on roofing trends and learn about new technologies and solutions making waves in the industry. Many manufacturers also attend these shows and are there to show their newest products. You can learn how these fit together with existing products and their warranties.
Last but not least, as a roofer you need to maintain a competitive edge over your competition. As you’re walking around the tradeshow and visiting other booths, you’ll be able to get an idea of the types of services, products, and warranties that your competitors are offering.
Whether it’s your 1st trade show or your 101st, Brown Branches has you covered. These are the services we offer:
Contact us today to discuss your needs.
