Today’s digital landscape requires quality visual content to engage potential customers. Contractors and roofing professionals must rely on visual content as an integral tool to establish trust, demonstrate expertise, and increase overall online visibility. From photos of work-in-progress to drone videos of completed projects, captivating visuals can have a dramatic impact on how potential customers view your business.
- Why Visual Content Matters for Contractors
Photos and videos have the unique power to quickly grab people’s attention. Studies indicate that people recall 80% of what they see versus only 20% of what they read. High-quality photos and videos allow prospective clients to see the results of your services.
Visual content also increases engagement on social media platforms like Instagram, Facebook and LinkedIn. These platforms prioritize posts featuring photos or videos as they give potential clients a better understanding of your services.
One of the most impactful ways to use visual content is by taking job site photographs right after a project is finished. These photos should capture the scope, quality of craftsmanship, and professionalism of crews involved. Ensure you take wide angle and close-up shots for full project coverage.
One of the most persuasive contractor marketing strategies is before-and-after images. Photos create an effective visual narrative which words alone cannot do justice.
- Drone Photos and Videos
Drone technology has seen tremendous growth over recent years, especially within industries like roofing and construction. Drone photos and videos offer a unique bird’s-eye perspective that ground-level images simply cannot match up to. Drone footage can highlight hard-to-reach areas while giving an overview of an entire roof surface.
Drone visuals can make a great addition to video marketing campaigns. A professionally edited drone video that showcases your work from different perspectives helps set your company apart.
- Boost User Experience on your Website
Visual content plays an important role in website design and user experience. A well-organized site featuring high-quality images and videos is more likely to engage visitors. When potential customers visit your site, they often want to see evidence of your work — professional photos or videos make this easy!
Visual testimonials (videos of happy clients narrating their positive experiences) can have a powerful impact on visitors to your website.
Use Visuals to Drive Social Media Interaction
Visuals can play an essential role in growing and engaging your social media audience. Photos and videos uploaded to social media are more likely to be shared and commented on, expanding your reach. Your aim should be to continuously provide new, engaging content that your followers will find informative and visually pleasing.
Contractors need to leverage visual content effectively in order to attract and convert potential customers. By posting high-quality job photos, drone footage, and engaging videos, contractors can enhance their online presence, build credibility, and expand their business.
Visual content has become an essential element of contractor marketing strategies. Integrating strong visuals into your strategy will not only attract more eyes to your site but also build long-lasting relationships with your audience.
Ready to elevate your contracting business with quality visuals? Whether you’re looking to enhance your social media engagement or create an engaging website, Brown Branches can help you create a visual content strategy that works.
Contact us today to see how we can help your business stand out! content.
