Outbound Marketing
Oftentimes we need to introduce your company to customers who may have never heard of you. Or maybe they don’t know that your services exist. Reaching “out”, is called outbound marketing. To be effective, outbound marketing requires careful research to find leads and to understand their behaviors and needs.
Outbound marketing can work quickly and effectively to generate new leads. Here are just a few examples:
JOBSITE TARGETING
Have you recently completed a successful roofing project? We research neighboring businesses in that city who might need roofing services and introduce your company.
Postcards & Newsletters
We research companies/property owners who are receiving government funding or grants and mail them a postcard and/or send them an e-mail newsletter.
Online Advertising
We create targeted posts and digital ads and display them to carefully researched target audiences that could be interested in your company.
Inbound Marketing
Inbound marketing reaches people that are actively looking for roofing/construction services and may already know your company. It gives them the information that they need and encourages them to become customers and promoters of your business. The key to success is creating insightful content that provides value and then making sure that it reaches your audience in the best possible way. Here are some examples:
Search Engine Optimization (SEO)
You may have a website, but are your customers able to find it? Search engine optimization is the backbone of your digital marketing strategy and essential for consistently garnering new leads. Don’t make the mistake of paying for online search ads BEFORE you make sure that your website is optimized for search engines. Learn more about Brown Branches SEO Services.
Social Media
Informative and frequently-updated social media pages attract new customers, build customer loyalty, and are an excellent way for your customers to give feedback and spread the word about how great your company is. We will create and manage your social media presence across all platforms…Facebook, LinkedIn, Google My Business, Instagram, etc.
Blogging
A blog on your company website provides your customers with innovative and informative articles about the roofing industry. It drives new traffic to your website and builds brand awareness.
Email Newsletters
Keep your customers updated about your company’s activities and new services by sending out your newsletter at regular intervals.
Promotional Products
Promotional products and apparel are excellent tool for creating brand awareness for your roofing business. Learn more about the promotional products that Brown Branches can create for your company.
